videoAR Group exhibition

videoAR

Among the artistic languages that permeated the 20th century, video art brought a significant symbolic gain: it introduced into the visual arts a form of image that is not exhausted in the instant of viewing. Its material is time — a time that flows, returns, suspends itself, and begins again, inviting the viewer to remain before something that never presents itself in full. It uses video as a medium, not to tell stories in the traditional format of cinema or television, but to produce different states of perception, altering the temporal experience and reorganizing one’s very awareness of the surrounding environment. The scenes unfolding before the eyes transform the way our surroundings are lived and experienced.

With the intention of amplifying and enriching the experience offered by the genre, the group exhibition videoAR takes place simultaneously in two nuclei: Paulista Parks (Trianon, Mário Covas, and Alexandre Gusman) and at Galeria Leme, thereby expanding concepts related to the artistic experience. The exhibition brings together 26 works by nine Brazilian and international artists who share the use of video as a form of expression. They are: Alberto Novello, Bianca Turner, David Batchelor, Edson Pavoni, Gabriel Acevedo Velarde, Gustavo Von Ha, Lucas Bambozzi, Sissi Fonseca, Tiago Sant’Ana. Each selected artist embodies a distinct universe of research, references, styles, and narratives. The aim of the exhibition is not to reduce, but to reveal the magnitude of the genre, showing viewers its many possibilities for creative manifestation.

Providing this experience through two distinct and contemporary spaces and formats emphasizes the reflection on offering the public the possibility of collective aesthetic experience. The exhibition thus proposes a symbolic exchange with society: to integrate art into the everyday life of the city, reaffirming public space as a common good and as a living territory of encounter. By relocating video art beyond exclusively specialized circuits, it expands access to a language often restricted to institutional environments and inscribes it into the daily experience of those who move through the city. In this gesture, art ceases to be a destination and becomes an event, encountering the viewer within their own paths and rhythms. More than occupying a place, the exhibition seeks to activate a form of coexistence in which different audiences share, even if only for moments, the same field of attention.

By transforming urban and institutional space into fields of shared perception, videoAR invites the public to inhabit images that are not limited to the surface of the screen, but expand as sensitive atmospheres. In this way, video art produces architectures of light and time in which the viewer finds themselves immersed, rather than merely positioned before an object. In this sense, the exhibition proposes a collective experience of attention — a pause in the city’s continuous flow, where seeing also becomes a way of being.

Ana Carolina Ralston
curator

Alberto Novello
Bianca Turner
David Batchelor
Edson Pavoni
Gabriel Acevedo Velarde
Gustavo Von Ha
Lucas Bambozzi
Sissi Fonseca
Tiago Sant’Ana